Skip Content
Kirituhi FB Ad Image

More than 71,000 people have applied the Kirituhi Facebook Camera Effect developed by Te Wānanga o Aotearoa since it was launched at the WOMAD 2018.

Facebook users from around the world have been fascinated with Kirituhi and are applying the camera effect to selfies and sharing online.

Kirituhi allows our culture to be shared respectfully with non-Māori. Kirituhi means ‘skin’ and ‘tuhi means ‘to write, draw, and record."

Te Wānanga o Aotearoa Social Media Advisor Ross McDougall who developed the filter alongside an in-house Creative team and Poutiaki (Reo / Tikanga), said he was humbled by the overwhelmingly positive response.

“Our intention was to use technology to celebrate Māori culture and launching the Kirituhi Facebook Camera Effect at WOMAD 2018 was the perfect time to do it.”

Te Wānanga o Aotearoa is a programme partner of WOMAD 2018.

Try the Kirituhi Facebook Effect now: www.facebook.com/fbcameraeffects/tryit/355365451537674

 Back to news & events

Published On:

Article By:



Other Articles

  • 31 July 2025

    Whānau fuelled success at Te Wānanga o Aotearoa

    Nadia MacDonald’s journey through Te Wānanga o Aotearoa’s Diploma in Small Business and Project Management highlights the power of whānau support, Māori values, and practical learning. Discover how she balanced work, study, and parenting to achieve success and uplift her community.

  • 24 July 2025

    Tamariki once were cherished

    Te Wānanga o Aotearoa’s Te Manawahoukura Rangahau Centre releases Taku Waipiataata, Taku Hei Tāwhiri, a powerful report calling for a revival of gentle, respectful Māori parenting. Discover how tūpuna child-rearing practices can transform whānau wellbeing and uplift future generations.

  • 24 July 2025

    Te Wānanga o Aotearoa chief executive Evie O’Brien announced as Te Kura Toroa

    Te Wānanga o Aotearoa celebrates its 40th anniversary by bestowing chief executive Evie O’Brien with the enduring title of Te Kura Toroa. Discover the cultural significance of this new role and its reflection of leadership, kaitiakitanga, and Māori values.

  • 23 July 2025

    Māori musician's reo Māori journey leads to wānanga kaiako role

    Jordyn Rapana, known as Jordyn With A Why, shares her inspiring journey of learning te reo Māori to raise her tamariki in a reo-speaking home. From immersion study to becoming a kaiako at Te Wānanga o Aotearoa, discover how music, whānau, and culture shaped her path.